1946 … Nescafe! by Victor Keppler

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Victor Keppler (1904-1987) was an award-winning American commercial photographer.

Keppler was born in New York City on September 30th. He is best known for his commercial photography, which won him numerous awards throughout his career.

Keppler was a pioneer in the world of commercial advertising, and made a name for himself as one of the foremost artists in colour advertising photography. Using the carbro colour process, he mastered techniques drawn from the latest trends in other visual art mediums to make images that were fresh and modern.

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2 thoughts on “1946 … Nescafe! by Victor Keppler”

  1. Mmmm, delicious: whenever I see these wonderful sorts of images, in which women (mostly) are transported into realms of bliss by a particular product, I’m always reminded of this particular scene from The Stepford Wives (from the novel by Ira Levin) which (spolier alert) describes a perfect American town in which all the husband’s have replaced their wives with robots; this clip is when some of the more politicised characters decide to start-up a talk-group with all the other women in the town: watch what happens next (Mmmm, Nescafe!): https://www.youtube.com/watch?v=GjtM8XhcA-M

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  2. And now… a suitably unheimlich start to your Friday, courtesy of Jira Barta’s short film The Club Of The Discarded: this may forever change your view of the TMS building and its less occupied rooms…

    What’s interesting about this film, in addition to all the uncanny delights of its ‘cast’, is what it can tell us about feelings of redundancy, grinding routine, domesticity and alienation. Here, those mannequins, forgotten, unseen, are being used to describe a set of very human feelings and anxieties.

    Liked by 1 person

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