Visual Language: Project Update

Visual Language: The Status Quo / SocietyTo do
• An exhibition catalogue (could be Newspaper Club; Blurb book; postcards in a box; folded brochure; etc)
Pick up to three news headlines

~ GASTRONOMIC BLISS (seaweed, sea)
~ BRITAIN BEFORE BREXIT (red and white eg England flag colours, use geometry and graphic architecture of Arlington Towers
~ SURFACE COLLAPSE (using the Lido tiles as inspiration of layout, composition, colours and type)

To do
Go on another visual language walk to gather data — take photos of the environment/landscape focussing on colour and shape (seaweed, sea)
completion time: a morning or afternoon to gather images
Further experimentation with materials on the scanner
completion time: x 1 day of scanning
Experiment with typographic language and subject matter across the page
completion time: x 3 days of experimenting with scanned objects/materials and text in Photoshop
Project idea
• A1 or A2 posters x 3
• Focussing on local news headlines specific to Margate
• A response to current situations
• Translate articles and using the words as the ‘brief’ for artwork posters
• Experimentation of colour, form and composition using surrounding environment as inspiration

Colour Theory

Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color.

Tints, tones and shades are variations of hues, or colors, on the color wheel. A tint is a hue to which white has been added. For example, red + white = pink. A shade is a hue to which black has been added. For example, red + black = burgundy. Finally, a tone is a color to which black and white (or grey) have been added. This darkens the original hue while making the color appear more subtle and less intense.


Project Assessment—Visual Language

Title/sub‐title of project
Project Name TBC

Focus (my project is about…)
My project will be a response to the news headlines specific to Margate fitting in-line with the Margate Design Festival. I will take news articles from various news outlets and agencies to form the basis of my work. The brief would be words from the news’ articles and my posters would be an experimentation of colour, form/composition using the idea of the grid. I will translate the story into a visual print/poster drawing inspiration from graphic designers who influenced the International Typographic Style and movements such as  New Wave design and De Stijl.

Headlines so far could include:
Sewage row / No-swim Zone
Airbnb crackdown
Gastronomic bliss

Research considered so far (current position)
I have been drawn to the era of Swiss Design/International Typographic Style, De Stijl in particular the works of Wolfgang Weingart, Wim Crouwel and Karl Gerstner. During one of the Visual Language class exercises we were each given one word and some black strips of paper. We had to convey the meaning of that word using only the black strips of paper and no letters. The rest of the group had to guess what that word was from the abstract composition created. The idea was to focus on composition in the abstract without conveying the meaning of words, exploring the concept of rhythm; movement; weight; space. I would like to explore and experiment with this idea further, extracting headlines/words from the news articles and convey emotion through thoughtful compositions and colour.

Further development (what next?)
I will continue researching the movements of Swiss Design/International Typographic Style, De Stijl as well as techniques and processes employed by the graphic designers who founded or influenced these design styles. I will respond to this research by experimenting with different colour combinations — using various tools and materials (eg coloured paint, paper), compositional layouts using ‘the grid’, scanning and manipulating using Photoshop/InDesign.      

Book and resources list

Book: The Anatomy of Colour

Gerstner’s theory of ‘The Colour Form Model’ presented in his book, The Forms of Colour

Graphic Design Manual: Principles and Practice